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Why is having a custom designed website better?

The article discusses the advantages of having a custom designed website, which includes having a unique branding, customized functionality, and better search engine optimization. It also highlights the importance of user experience, functionality, and security in web design. The article concludes by emphasizing the importance of careful consideration and planning…

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When it comes to creating a website, one of the biggest decisions a business or individual must make is whether to use a pre-made website template or to invest in a custom designed website. While pre-made templates may seem like an easier and more cost-effective option, they often fall short in meeting the unique needs of the client. In this essay, we will explore why having a custom designed website is better than a purchased website template, with a focus on the benefits it can provide to clients in Plymouth.

First and foremost, a custom designed website allows clients to have a unique online presence that sets them apart from their competitors. Templates are often used by many other businesses or individuals, making it difficult to stand out in a crowded digital space. On the other hand, a custom designed website allows for a one-of-a-kind design that can capture the essence of the client’s brand and effectively communicate their message to their target audience. For example, a business in Plymouth that specializes in eco-friendly products may want to have a website design that reflects their commitment to sustainability, which can be achieved through a custom design process.


Another advantage of a custom designed website is the flexibility it offers. Templates are typically limited in terms of their layout and functionality, which can be frustrating for clients who have specific requirements for their website. With a custom design, clients can work with a web designer to create a website that is tailored to their specific needs and goals. This may include features such as a custom shopping cart, advanced search functionality, or a unique navigation structure that allows visitors to easily find what they are looking for. A custom designed website can also be updated and expanded over time, which can help to keep the website relevant and engaging for visitors.

In addition, a custom designed website can be optimized for search engines, which can help to increase visibility and attract more visitors to the site. This is important for businesses in Plymouth, that rely on their website to generate leads and drive sales. A web designer who specializes in search engine optimization (SEO) can work with the client to ensure that the website is optimized for relevant keywords and phrases, making it easier for potential customers to find the site when searching for related products or services. This can lead to increased traffic, higher conversion rates, and ultimately, more revenue for the client.


Security is another area where a custom designed website has an advantage over a pre-made template. Templates are often targeted by hackers and other malicious actors, who exploit known vulnerabilities in the code to gain unauthorized access to the website. Custom designed websites, on the other hand, are built with security in mind from the ground up. This means that the website is less likely to be targeted by hackers and is better equipped to withstand attacks. This is particularly important for businesses in Plymouth that handle sensitive customer data, such as financial information or personal details.

Finally, a custom designed website can help to build trust and credibility with potential customers. A website that looks professional and is easy to navigate can give visitors the confidence they need to make a purchase or contact the business for more information. A web designer who specializes in user experience (UX) can work with the client to create a website that is easy to use, with clear calls to action and a streamlined checkout process. This can help to increase customer satisfaction and loyalty, and can lead to repeat business and positive word-of-mouth referrals.

Advantages of a pre-made website template.

While a custom designed website has its advantages, there are also some advantages to using a pre-made website template. Some of the advantages of a pre-made website template include:

  1. Cost-effectiveness: Pre-made website templates are generally more affordable than custom designed websites. This is because the templates are already created, and only require minor modifications to fit the client’s needs. This makes it a great option for small businesses or individuals who may not have a large budget for web design.
  2. Time-saving: Pre-made website templates are already designed and ready to use. This means that clients can have a website up and running in a shorter amount of time compared to a custom designed website, which requires more time for the design process.
  3. Easy to use: Pre-made website templates are often designed to be user-friendly and easy to navigate. This makes it easier for clients to manage their website without the need for technical expertise.
  4. Wide selection: There are many pre-made website templates available, covering a wide range of industries and website types. This means that clients have access to a variety of designs to choose from, making it easier to find a template that fits their specific needs.
  5. Support: Pre-made website templates often come with customer support from the template provider. This can include technical support, troubleshooting, and assistance with customizations.

Disadvantages of a pre-made website template.

While pre-made website templates offer some advantages, they also come with several disadvantages that should be considered before making a decision. Some of the disadvantages of a pre-made website template include:

  1. Limited customization: Pre-made website templates often come with pre-defined layouts, styles, and functionality. This can limit the ability of the client to customize the website to their specific needs and branding. In some cases, it may not be possible to add certain features or make significant changes to the design.
  2. Lack of uniqueness: Pre-made website templates are often used by many other websites, which can make it difficult for clients to stand out from their competitors. A template can give a generic look and feel to a website which might not represent a unique online presence for a business.
  3. Code complexity: Pre-made website templates may have complex code structures that can be difficult to understand and work with. This can make it challenging for clients to make changes or troubleshoot issues without technical expertise.
  4. Compatibility issues: Pre-made website templates may not be compatible with all browsers or devices, which can lead to issues with website performance or functionality. This can lead to a negative user experience and impact the website’s search engine optimization.
  5. Security risks: Pre-made website templates can be more vulnerable to security breaches due to their widespread usage. Templates may not be optimized for security, which can make them more susceptible to hacking or other malicious attacks.


In conclusion, when it comes to choosing between a custom designed website and a pre-made website template, there are pros and cons to both options. A custom designed website offers unique branding and customized functionality, but can be more time-consuming and costly. On the other hand, a pre-made website template can be more cost-effective and time-saving, but may lack uniqueness and customization options.

Ultimately, the decision between a custom designed website and a pre-made website template depends on the specific needs and goals of the client. Small businesses or individuals who are on a tight budget and need a website up and running quickly may find a pre-made website template to be the best option. However, for larger businesses or those with specific branding and functionality requirements, a custom designed website may be the better choice.

Regardless of the choice, it is important to keep in mind that a website is a crucial element of a business’s online presence and should be designed with user experience, functionality, and security in mind. Careful consideration and planning should be taken to ensure that the website effectively represents the business and meets the needs of its target audience.

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